In August 30, 2012, Germany in 2012 Berlin International Consumer Electronics Fair ( hereinafter referred to as IFA ) the day before the opening, the reporter goes to Berlin, one of the airport, I felt IFA breath -- Samsung substantially IFA show ads posted in the lobby of the airport exit, in Berlin on the main road,dab8d29ck occasionally also met Sony LG, propaganda team. Visible, although the European debt crisis clouds not dissipated, but the enterprise on IFA show enthusiasm remains unabated, this kind of feeling with the reporters into the pavilion becomes more intense.

Festive event

The event attracted 1439 exhibitors, exhibit an area to amount to the highest, 142200 square meters, an increase of 1.4%. The pavilion is divided into 7 subject areas: home entertainment, entertainment, home appliances, media, mass media, communication, technology and components. In the IFA exhibition booth on the map, different subject areas with different colors to represent the,very easy to recognize. Among them, the red family entertainment area the area is the largest, occupy almost 1/3 of the total area of the pavilion. Home entertainment currently represents the booming sound (as ) frequency industry, including televisions, Blu-ray, home theater and other products. Light blue home appliance area times, concentrated in the first layer, including all electricity, small appliances, kitchen appliances, this is IFA. The remaining five major theme areas relatively small in size, distribution in the exhibition hall everywhere.

Apparently, IFA has become a global consumer electronics and home appliances brand contests arena, wonderful is everywhere. Among them, the highest profile corporations from Korea, Samsung and LG set new OLED TV billboards in the pavilion can be seen in the south around, even by a giant Samsung washing machine model instead of, the audience must be through the washing machine " barrels " to enter the hall.

To enter the exhibition hall, reporters were to occupy 1 of the first layer and most of the area of Siemens booth shock, which is almost equivalent to the domestic similar exhibition of seven or eight big companies booth area. Continue to go in, reporter discovery, Bosch, Miele, Liebherr, Panasonic, Sony, Philips, Samsung, LG, Toshiba, Electrolux ( AGE ), sharp, BEKO, Vestel, Nespresso, Delong, Gorenje, Jura, Metz, Epson has also arranged the large area of booth. Chinese brands are not resigned to playing second fiddle, Haier, TCL, Lenovo, Changhong, Hisense, beautiful, Galanz such enterprises to stand-up form display.

Evaluation of an exhibition is good or bad, the support is on the one hand, the number of viewers and enthusiasm are equally important. Because the German residents of Berlin only about 3400000, therefore carried out before, in reporter heart was to myself, how many viewers to see the exhibition, Air mouse the results show the number of big beyond journalists expected, especially Samsung black, Siemens brands such as the booth on the people, so many that the reporter is almost close to the product.

According to the statistics, the IFA exhibition of the total number of visitors exceeded 240000 people, an increase of 1%, professional audience of 142300 people, an increase of 7%. Among them, more than 42800 people from abroad, an increase of 11%. IFA exhibition organizers said, with these figures, IFA has become one of the world's major industrial, trade show.

At the same time, reporter discovery, in order to attract more consumers, IFA provides family tickets, discount tickets for students choose, here can not only meet with children to see the exhibition of one family, can be seen gathering in crowds and groups of students. In addition, the IFA is still outside the hall park was held in the open air concert, let IFA more entertaining.

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