At present, in the mobile phone, digital TV, mobile terminal and other hot market demand drive below, since this year, China's IC chip design industry continues to maintain good development momentum, the first half of the total sales revenue reached 22470000000 yuan, dab8f23ek a year-on-year increase of 20.8%, once again become China's integrated circuit industry highlights. But in the future development, design industry is still faced with weak external demand, insufficient domestic demand, add fast hasten delay wait for a lot of pressure.

Mixed development

This year China IC design industry development, it may be said " bittersweet ". Happy is, has two IC design enterprise turnover exceeded $1000000000, the implementation of China's IC design the dimensions of the enterprise development goals. The worry is that, many of digital tv player the current domestic small enterprises meet in low-end products, in order to spell cost, spell the price, and the product is very approximate, difference degree is not high.

At the same time, the IC design industry development can not get rid of the influence of macroscopical economy environment. China Semiconductor Industry Association IC director Wei Shaojun have pointed out: " the poor macroeconomic environment will certainly affect the IC design industry as a whole, make the market growth slowed, but still not to the whole IC design industry caused by the crisis. In the history, the development of the IC industry has a periodic, growth rate will continue to fluctuate, the current situation is within the normal range. " Turning next to IC design industry, Wei Shaojun argues, may this year, also may be weak in.

China IC design industry development situation, Wei Shaojun said: " China IC design industry as a whole is not a small scale, but the single enterprise dimensions still slants small, still did not have a scale of enterprises to enter the global top ten. The next step is Chinese IC design enterprises to enter the global top ten, at the same time, enhance the design capability and high-end talent reserve. "

Shenzhen semiconductor industry association secretary-general Cai Jinjiang thinks, the electronic manufacturing industry from the manufacturing cost to start turning innovative manufacturing, and high-end manufacturing integration of intelligent manufacturing is the Chinese electronics manufacturing industry in the future. For China IC design industry, many of the same companies free youtube downloader are profit and sales revenue double decline, particularly in the power supply and the television field.

At present, China has entered the IC design industry and the international design giants face competition stage. But from the point of enterprise dimensions, the domestic IC enterprise and international tycoon also has the very big disparity. How in the limited market space for a slim chance of survival, Spreadtrum communications ( Tianjin ) Limited company vise general manager Luo Lu told the " China Electronics News " reporter: " a few years ago when we started, the market has been dominated by foreign chip companies, the industry almost no space. But after entering the market, services to the 2G3G4G as an opportunity, tailored, close to the customer's needs, and full service, quickly to solve technical problems. At the same time, attention to marketing, providing high strength marketing support and comprehensive integrated marketing assistant, thereby obtaining consumer attention. In addition, the enterprise should have the ability of innovation, Spreadtrum innovation impetus is the crisis consciousness, spirit, courage to excel. "

Seize the emerging market

In 2012 China intelligent mobile phone capacity is expected to reach 181000000 by 2015 will account for, intelligent mobile phone China mobile phone market share 85%. TD-SCDMA chip demand in 2014 will reach 120000000, supports both TD-SCDMA and WCDMA multimode terminal chip market opportunity is tremendous.

" Mobile Internet eruption and strategic emerging industry, for the IC design industry will bring more market opportunities. " Wei Shaojun said, " in fact, market opportunities are always there. New sources of energy, movie player electric vehicle, a new generation of information technology and the emerging industry needs IC support and the foundation, is the key to Chinese enterprise how to seize the opportunity, how to develop products that meet market demand, to adapt to new industry business model, development model, the application environment is very important. "

The mobile Internet market, Luo Road, think, should rely on market development of China Mobile Internet industry.

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