In just the past two months did not allow businesses gain a " golden nine silver ten " ". Due to the whole of the furniture industry is stagnant, although the business has taken a substantial promotion and sales strategies, but the market does not have very big improvement, make its many discount promotions were futile, price competition has no great significance.

Although the related statistical data shows, this year the market over the same period last year have improved, and the property market is closely related to the furniture industry, still do not see any signs of warmer. " Big brand should not be greatly affected, but some small brands or small businesses, impact should be small. " A staff member said.

The reporter understands in interview, furniture industry this year, the overall downturn in the industry in the downstream of the small businesses are more difficult, and a number of stores in the sparse crowd give proof of. " Now a morning almost no customers, and you will see. " A seller told reporters, " compared with the same period last year, sales volume drops somewhat, after many discount promotion, achievement also sell do not go. "

The downturn in the market, how to survive the basis to keep their profits are businessmen first need to consider the problem. In November, Beijing begins to carry out furniture with old change new, largely on the market at present is more like a trial, and can eventually brings for furniture industry like home appliances, automobile that opportunity is not known. " Individual stores in the development with old change new, but this is not universal, for many small and medium-sized businesses, operable partition dab6d22ck the operation is very difficult. " A merchant tells a reporter.

The depressed market, raise the cost of rental store in successive years rises, many businesses have begun to attempt through the online platform for sales, to expand sales channels. But from the point of practical effect, and did not play a fundamental role. The reporter understands, the small number of furniture products as the main face of the young customer groups, in the online sales of good, and relatively large furniture, due to the installation, customer service, online sales are not ideal.

In the interview, in home furnishing building materials industry practitioners in the past 7 years Mr Wong told reporters, this industry technical doorsill is low, a few years can be said to be " lying down can make money ", does not need to how superb marketing tool. Therefore, a few years greatly small manufacturers, businessmen like bamboo shoots after a spring rain like appearance, due to production process of similar products, the difference is very small, when consumer is buying can make comparisons. In order to attract customers, merchants began a round of promotions, will profit a pressure-pressed, just to get more sales.

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