Gossage also added that he has already declined to appear on national shows that say the sponsorship is a political message.

"I might as wellahead and hit myself in the head with a hammer because they're not going to be very objective," he said. "This is a sports marketing proposition. It's not a political platform, and none of us intend for it to be. It's a sponsor."

NASCAR officially responded to the race sponsorship on Monday in a statement:

"Race entitlement partnerships are agreements directly between the track and the sponsor. NASCAR reserves the right to approve or disapprove those sponsorships. The race sponsor for Texas Motor Speedway's April event falls within the guidelines for approval for that event

The race comes at a prime time for NASCAR, as Danica Patrick helped bring even more attention on the sport after her historic performance at Daytona when she became the first woman to lead laps and win the pole at the event.

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