January 16, 2019

The ad shows a plane flying above the clouds


2018 was a big year for Easyjet, as the airline launched a ?ê12m pan-European campaign. Called ??Imagine?ˉ, it was centred around a TV ad showcasing the wonders of air travel. The ad shows a plane flying above the clouds, and brings to life the various daydreams of a passenger on board.

Alongside the ad, Easyjet ran media across print, digital and social. Images of exotic locations were juxtaposed with text describing every day and mundane experiences (e.g. ?°Monday morning drop off?±), spurring on consumers to daydream about where else they could be instead Annie KO.

The campaign, which aimed to paint Easyjet in a more ??emotional?ˉ light, certainly succeeded in shifting focus from budget and convenience to imagination and experience.

Seize the opportunity to pick a variety of fruits, from lychees to strawberries. In addition, you can learn about the benefits of organic farming and attend agricultural workshops.

The farm is also home to several animals, and visitors can feed them as well as go horse-riding at the Tai Tong Riding Club. For a different kind of ride, try the go-karts at the activity area, which are bound to be fun for the kids.

All members of the family are sure to be pleased at the animal village, where rabbits, goats and peacocks roam around and wait to be fed.

Hong Kong Tour is renowned for its shopping, dining, heritage and culture. Find out the available tours in Hong Kong and useful information for planning

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